Rug Couture

Rug Couture has the largest selection of bespoke luxury wool rugs available anywhere in the world! 

Rug Couture's luxury rug website allows you to design bespoke customized rugs online. The site offers you the ability to choose the size, shape and colour combination of your rug.

Luxury wool rugs website sells custom size wool rugs in five shapes (rectangle, square, round, oval, hall runners) and in colours that include black, brown, white, red, blue, green, yellow, purple and pink, as well as multicoloured rugs.

Each product is rendered by hand using hand dyed wool, so each rug is a unique work of art. Wool is an incredibly sustainable floor covering material, it is an eco-friendly, hard wearing, energy efficient and is safe for your family and for you.

Rug Couture's mission is to provide high quality wool rugs with unparalleled choice and excellent customer service. Rug Couture is a leading wool rugs specialist with offices in London, New York and Sydney and a distribution centre based in the West Midlands (UK)

How Your Rug is Made

At Rug Couture each pure wool rug is rendered by hand using hand dyed wool. Each rug is a unique work of art.

Our master rug makers, with many generations of experience combine both traditional skills and processes with modern technology to bring you a superior quality rug that looks and feels fantastic, and will retain its natural lustre for years when looked after. Unlike synthetic or poor quality counterparts our pure wool rugs offer many benefits

We understand that your designs and colour choices are very important. Our artworkers work closely with the craftsmen to get things just right. Every stage of the rug making process is monitored by our quality controllers.

The Many Benefits of Wool

Authentic

Wool has such long tradition as a natural material and particularly as a floor covering material because its very structure makes it ideally suited to this purpose. Even before 500BC it is thought Persian nomads knew about the use of knotted carpets with their herds of goats and sheep providing high quality wool for this purpose. Wools rich history as a floor covering material means your wool rug will lend an air of unparalleled authenticity and class to your scheme that a man made fiber simply cannot match.

Stylish

At Rug Couture we can currently offer in excess of 300 hundred colours because of Wool's high protein content and resulting natural affinity for dye. Wool when dyed excels in both its depth and clarity of colour, two characteristics essential to any stylish piece. Because the colour is literally locked into the Wool fibers of your rug it can't be rubbed off by walking upon it or through the movement of furniture meaning your Wool rug will retain its stylish good looks for longer.

Sustainable

Wool is an incredibly sustainable floor covering material as it is produced by sheep fed on pastures fueled by sunlight. This is reflected in the amount of energy it takes to produce Wool which is about 1/8th of that used in the production of Nylon. Once Wool is harvested and spun it can, at the end of its long life cycle, be safely returned to the ground or recycled. Under the right conditions it is totally biodegradable as Wool is made from the very building blocks of life; amino acids which, on bio-degradation release essential plant nutrients such as potassium, nitrogen and phosphorous back into the soil. Flock rotation and good land management ensure the sustainability of sheep farming.

Healthy

Wool rug is an incredibly healthy choice of floor covering as Wool doesn't give off the harmful toxins known as VOC's (Volatile Organic Compounds) which are released from synthetic fibers. While the backing of your rug and any adhesives meet stringent VOC standards. It is also non-allergenic and does not promote the growth of bacteria and dust mites making it a healthy choice. Your Wool rug will actually trap particles like dust, pollen and fungal spores keeping them out of the breathing zone and as a non-fixed floor covering can be placed in the sun on a fine day where the suns UV rays will actually kill any dust mites without any need for harsh chemical products or expensive treatments. (Please use common sense with regard to duration as prolonged exposure to very strong sunlight might result in colour fade.)

Hard Wearing

Wool is springy and its fibers can be stretched by more then 35% and still easily return back to their natural shape which means that wool rugs will last for many years without showing signs of wear and tear so you will quickly recoup any investment in your wool rug.

Energy Efficient

Wool rugs or carpet actually prevent heat loss reducing your heating energy requirements. With up to 10% of heat being lost through an uninsulated floor a Wool rug with its excellent insulating properties will certainly help to reduce this figure. In summer the converse is true and your Wool rug will prevent heat rising through the floor and keep your room cool and comfortable.

Easy to Clean

Wool is naturally 30% more stain resistant than even the best synthetic fibers due to the coating of light wax on each fiber, making your rug easier to clean. Your Wool rug will trap particles like dust, pollen and fungal spores keeping them out of the breathing zone. These are not easily dislodged by normal use so can then be safely removed by vacuuming. Wool's natural light wax coating will also actually help to stop stains penetrating the wool leaving soiling near the surface where it can easily be removed without the use of harsh chemical cleaners.

Safe for you and your Family

Due to its high protein and moisture content Wool is naturally flame retardant and exhibits a lower flame spread than synthetic fibers. It also produces lower smoke emissions so that it doesn't create such dangerous levels of carbon monoxide and other toxic fumes. This natural moisture content means Wool is also resistant to static electricity. The natural crimp in Wool fiber makes it springy so that as you walk on your Wool rug the crimp coils and uncoils acting like little springs cushioning your joints and any falls. Wool also acts as a natural filter with research showing it can actually absorb indoor contaminants and purify the air of harmful gases. Wool will absorb up to 1/3 of its own weight in water vapor without feeling damp. Any excess moisture generated while showering or cooking is wicked away reducing condensation and mould which can cause respiratory problems making Wool a very safe surface for you and your little ones.