Two Natural Successes under EU Health Claims Legislation
News Piece from Seventh Wave Supplements http://www.seventhwaveuk.com
Under UK legislation, we have never been able to make "medicinal claims". We abide by this (unlike many internet companies), and try to provide general and practical information to help our customers make decisions. But things are now confused somewhat by the Nutrition and Health Claims Regulation.
Over 2200 health claims have been rejected by the EU EFSA, including one saying water prevents dehydration (more on this below!). The process is not about efficacy. It will eventually prohibit all general statements about the benefits of supplements and foods - so we definitely don't support this legislation. Good can never come of Governments deciding when and where words such as "energy" can be used (for example).
But as Olive Leaf Extract and Red Yeast Rice have been "allocated" certain medicinal claims, here they are...
Olive Leaf Extract can be now officially be listed with claims of:
And the EFSA panel approved the following statement regarding Red Yeast Rice
"Monacolin K from red yeast rice contributes to the maintenance of normal blood cholesterol concentrations” In other words, this is one of the best natural ways to bring balance back to your cholesterol.
We may not use these specific claims in this way, as frankly they are not exactly consumer friendly!
The Absurdity of the EU Health Claims System?
Two German professors decided to test the system. No industry vested interests, it was purely an academic exercise.
The wording of the claim was “regular consumption of significant amounts of water can reduce the risk of development of dehydration and of concomitant [subsequent] decrease of performance”.
This makes perfect sense doesn't it, and you don't need to be a scientist to agree with this.
The EFSA panel agreed with many points raised including that water had been "sufficiently characterized" in the case, however decided that the proposed risk factors – “water loss in tissues” and “reduced water content in tissues” are not risk factors, but measures of water depletion. Therefore, “the proposed claim does not comply with the requirements for a disease risk reduction claim pursuant to Article 14 of Regulation (EC) No. 1924/2006.”
Many well known supplements, with excellent supporting evidence have been thrown out of this system and it is a massive issue for freedom of speech. For the most up to date information on how this Directive would impact you, please visit (and support) the Alliance for Natural Health
Also, should you wish to see how another EU Directive is affecting you and us, The Traditional Herbal Medicinal Products Directive article is Here.
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