Pure Treats - The molasses free horse reward, for Pure Enjoyment!
03/12/2011

http://www.thepurefeedcompany.com/

Reward your horse the healthy way this Christmas with the new molasses free treat from The Pure Feed Company.

Made from the purest ingredients, these molasses free treats are low in energy, low in starch and contain no added sugar; for the healthy & wholesome way to reward your horse.

Recent research investigated whether positive reinforcement techniques (food rewards) were a benefit or a hindrance in the behaviour of yearlings being handled for the first time. The results were quite conclusive. The yearlings rewarded positively with a food treat learned everything more quickly, remembered the training better and showed less bad behaviour, such as kicking or biting. They sought the company of humans more readily and were more compliant when they were broken in. In short, there were marked long-term benefits in feeding young horses tit-bits as rewards.

Experience shows that the same positive reinforcement with treats can apply to the training of mature horses and, let’s face it, we all love to reward our horses when they’ve done well. So think of your horse and offer the healthy option! Pure Treats are a perfectly innocent and nutritious replacement for those mints, fruit and sugar cubes traditionally fed as treats which could contribute to dietary related issues such as obesity, excitability and laminitis.

Pure Treats are available in 2kg or 4kg bags.

For more information, see http://www.thepurefeedcompany.com/products/pure-treats

http://www.thepurefeedcompany.com/

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